Production-ready collection of GTM agents and specialized skills for claude code. Covers sales, marketing, customer success, and revenue operations workflows.
git clone https://github.com/gtmagents/gtm-agents ~/.claude/skills/gtm-agents# Save 15+ Hours Per Week on GTM Busywork **Free AI automation for sales, marketing, and growth teams. No coding required.** [](https://buymeacoffee.com/gtmagents) [](LICENSE) --- ## ⚡ The Problem You're spending too much time on repetitive tasks: - ❌ **15+ hours/week** manually researching leads and building prospect lists - ❌ **10+ hours/week** writing content drafts, emails, and social posts - ❌ **8+ hours/week** analyzing data in spreadsheets and building reports **That's 33+ hours per week NOT spent on strategy, relationships, and revenue.** --- ## ✅ The Solution **Claude GTM Agents** automates the busywork so you can focus on what matters: ### For Sales Teams - **Generate 100 qualified leads in 5 minutes** (vs 20 hours manually) - **Audit your pipeline in 10 minutes** (vs 4 hours in spreadsheets) - **Build email sequences in 5 minutes** (vs 2 hours of writing) ### For Marketing Teams - **Create a month of content in 30 minutes** (vs 30 hours of writing) - **Plan 30 days of social posts in 20 minutes** (vs 12 hours of planning) - **Optimize SEO in minutes** (vs hours of research) ### For Growth Teams - **Segment customers in 15 minutes** (vs 2 days of SQL queries) - **Design A/B tests in 10 minutes** (vs 8 hours of calculations) - **Predict churn and save at-risk customers** (vs hiring a data analyst) **Average value saved: $25,000+ per user per year** --- ## 🎯 How It Works **3 simple steps:** 1. **Install** (2 minutes) - Add Claude Code and the GTM Agents marketplace 2. **Describe** (30 seconds) - Tell it what you need in plain English 3. **Get Results** (instantly) - Export to your CRM, publish, or take action **No coding. No complex setup. No credit card.** --- ## 🚀 Quick Start ### New to Claude Code? 👉 **[Complete Beginner's Guide](GETTING_STARTED.md)** - Install and run your first command in 10-15 minutes ### Already Have Claude Code? 👉 **[Quick Start Guide](QUICK_START.md)** - Add marketplace and start in 5 minutes ### Want to See Examples First? **Popular Use Cases:** *For Sales Teams:* - [Generate 100 Leads in 5 Minutes](docs/use-cases/lead-generation-workflow.md) - Save 18 hours - [Weekly Pipeline Health Check](docs/use-cases/pipeline-health-check.md) - Save 3 hours/week - [Build a Cold Email Sequence](docs/use-cases/cold-email-sequence.md) - Save 2 hours per sequence *For Marketing Teams:* - [Create a Month of Content in 30 Minutes](docs/use-cases/content-calendar-30-days.md) - Save 25 hours/month - [Plan 30 Days of Social Media](docs/use-cases/social-media-calendar.md) - Save 10 hours/month *For Growth Teams:* - [Segment Your Customer Base](docs/use-cases/customer-segmentation.md) - Save 16 hours - [Design an A/B Test in 10 Minutes](docs/use-cases/ab-test-design.md) - Save 6 hours per test - [Predict and Prevent Churn](docs/use-cases/churn-prediction.md) - Save $2.3M+ in ARR --- ## 📚 Resources **Just Getting Started?** - [❓ FAQ](docs/FAQ.md) - 50+ common questions answered - [📖 Use Cases](docs/use-cases/) - 8 detailed guides with step-by-step instructions - [🍳 Recipe Cards](templates/recipes/) - Quick 2-5 minute tasks - 💬 [Join Slack Community](https://join.slack.com/t/gtmagents/shared_invite/zt-3iubtzxrn-RpYOb0fPFnTtdoZVcZK3Ww) - Get help from other users --- ## 💬 What Users Are Saying > "Cut my prospecting time from 20 hours to 2 hours per week. This is a game-changer for SDRs." > > — **Sarah M.**, SDR at TechCorp > "We generate 30 days of content in 30 minutes. Our marketing team is 10x more productive." > > — **Mike R.**, Marketing Manager at GrowthCo > "Predicted churn with 82% accuracy and saved $2.3M in ARR. Better than hiring a data analyst." > > — **Lisa K.**, Head of Growth at RetainCo --- ## 🎁 What's Included **67 specialized plugins** with **92 AI agents**, **52 business skills**, and **20 workflow orchestrators** **Built for:** - 💼 **Sales Teams** - Prospecting, pipeline management, call prep, deal analysis - 📣 **Marketing Teams** - Content creation, campaigns, SEO, social media - 📈 **Growth Teams** - Experiments, analytics, segmentation, retention - 🤝 **Customer Success** - Onboarding, health scoring, expansion - ⚙️ **Revenue Operations** - Process automation, forecasting, reporting ## 🎯 Key Features - **Business-First Architecture**: 67 plugins designed for non-technical users - **Comprehensive GTM Coverage**: Sales, marketing, growth, customer success, and RevOps - **100% Agent Coverage**: All plugins include specialized business agents - **52 Business Skills**: Specialized knowledge with progressive disclosure - **Clear Organization**: 24 categories tailored for business teams - **Efficient Design**: Average 3.2 components per plugin (follows Anthropic's 2-8 pattern) ## 📦 Installation > **📝 Note:** This assumes you already have Claude Code installed. **Never used Claude Code?** Go to the **[Complete Beginner's Guide](GETTING_STARTED.md)** instead. ### Step 1: Add the Marketplace Add this marketplace to Claude Code: ```bash /plugin marketplace add gtmagents/gtm-agents ``` This makes all 67 plugins available for installation, but does not load any agents or tools into your context. ### Step 2: Install Plugins Browse available plugins: ```bash /plugin ``` Install the plugins you need: ```bash # Essential sales plugins /plugin install sales-prospecting # Lead generation with 5 outreach skills /plugin install sales-pipeline # Pipeline health, coverage, and inspection workflows /plugin install sales-enablement # Playbooks, launch plans, and reinforcement programs /plugin install sales-operations # Territories, capacity planning, compensation governance /plugin install sales-coaching # Call reviews, coaching plans, and cohort activation /plugin install account-management # Success plans, QBRs, and expansion workflows /plugin install sales-calls # Call briefs, live prompts, and analysis workflows /plugin install enterprise-sales # Pursuit orchestration, value stories, procurement workflows # Marketing automation & lifecycle /plugin install content-marketing # Content creation with 6 writing skills /plugin install email-marketing # Email campaigns with 4 automation skills /plugin install marketing-automation # Workflows, lead scoring, and nurture automation (3 skills) /plugin install social-media-marketing # Social strategy with 5 platform skills /plugin install social-media # Channel strategy, community ops, and reporting system (3 skills) /plugin install seo # Keyword research, on-page optimization, and technical fixes (3 skills) /plugin install webinar-automation # Webinar series planning + production /plugin install video-marketing # Creative production + analytics /plugin install event-marketing # Field events, sponsorships, and experiential programs (3 skills) /plugin install customer-marketing # Lifecycle, adoption, advocacy programs /plugin install product-marketing # Positioning, messaging, and launch enablement programs /plugin install pr-communications # Press releases, media outreach, and communications ops (3 skills) /plugin install design-creative # Brand strategy, creative production, governance /plugin install brand-strategy # Brand platforms, creative systems, and governance ops (5 skills) /plugin install community-building # Community strategy, programming, and advocacy systems (6 skills) /plugin install marketing-analytics # Attribution, ROI benchmarks, and pacing guardrails (4 skills) /plugin install paid-media # Conversion-driven paid strategy, activation, and optimization (3 skills) # Content & documentation /plugin install copywriting # Conversion copy, brand voice guides, and testing playbooks (3 skills) /plugin install technical-writing # Documentation strategy, API references, release comms (4 skills) # Customer success & lifecycle /plugin install customer-success # Health dashboards, adoption programs, escalation governance (4 skills) /plugin install voice-of-customer # VoC programs, insight synthesis, and advocacy activation (4 skills) # Growth & analytics /plugin install growth-experiments # Experiment backlog, launch, and learning governance (3 skills) /plugin install revenue-analytics # Revenue insights with 4 analysis skills /plugin install customer-analytics # Customer intelligence with 4 segmentation skills /plugin install product-led-growth # Self-serve onboarding, PQL routing, and in-app experiments (4 skills) /plugin install business-intelligence # BI roadmap, data contracts, dashboards, and exec briefs (4 skills) /plugin install partnership-development # Partner strategy, co-selling, and co-marketing governance (4 skills) /plugin install pricing-strategy # Pricing & packaging design with 5 monetization skills /plugin install competitive-intelligence # Competitive research, battlecards, and win/loss programs (4 skills) /plugin install market-research # Market sizing, qual labs, and quant surveys (4 skills) # Data & signal infrastructure /plugin install data-signal-enrichment # Provider waterfalls, normalization, QA governance /plugin install data-enrichment-master # Master data enrichment orchestration with provider policies (4 skills) # Industry solutions /plugin install b2b-saas # Vertical POVs, land/adopt/expand orchestration, board-ready narratives (4 skills) /plugin install e-commerce # Conversion diagnostics, merchandising orchestration, retention programs (4 skills) /plugin install healthcare-marketing # HIPAA-compliant campaigns, patient journeys, regulatory workflows (4 skills) /plugin install financial-services # Trust communications, disclosures, and compliant product GTM (4 skills) /plugin install edtech-growth # Enrollment, curriculum partnerships, and student success programs (4 skills) /plugin install manufacturing-sales # Long-cycle pursuits, technical bids, and partner integrations (4 skills) # Multi-agent orchestration /plugin install campaign-orchestration # Full campaign workflows /plugin install abm-orchestration # Account-based marketing /plugin install lead-nurture-orchestration # Automated nurture journeys /plugin install product-launch-orchestration # Launch governance /plugin install content-pipeline-orchestration # Content planning to distribution /plugin install analytics-pipeline-orchestration # Instrumentation to dashboards /plugin install email-sequence-orchestration # Lifecycle email sequencing /plugin install sales-handoff-orchestration # MQL→SQL routing + SLAs /plugin install personalization-engine # Decisioning and dynamic content /plugin install social-scheduler-orchestration # Cross-network calendar execution /plugin install seo-workflow-orchestration # Keyword research to technical fixes /plugin install revenue-forecasting-pipeline # Pipeline ingestion to exec forecast reporting /plugin install community-orchestration # Community programs, moderation, insights /plugin install referral-program-orchestration # Incentive mechanics and fraud monitoring /plugin install partner-co-marketing-orchestration # Joint campaigns with partners /plugin install customer-journey-orchestration # CX mapping and remediation workflows /plugin install customer-advocacy-orchestration # Reference sourcing + storytelling /plugin install intent-signal-orchestration # Signal ingestion, prioritization, activation /plugin install renewal-orchestration # Forecasting, plays, and retros for retention /plugin install customer-feedback-orchestration # Surveys, synthesis, and roadmap routing /plugin install loyalty-lifecycle-orchestration # Rewards design + engagement analytics ``` ## 📚 Documentation ### Learning Path **New Users (Start Here):** 1. [Getting Started Guide](GETTING_STARTED.md) - Complete setup for beginners 2. [Quick Start Guide](QUICK_START.md) - Your first commands and workflows **Intermediate Users:** 3. [Usage Guide](docs/usage-guide.md) - Commands, workflows, and best practices 4. [Plugin Reference](docs/plugin-reference.md) - Complete catalog of all 67 plugins 5. [Business Skills](docs/business-skills.md) - 52 specialized GTM skills **Advanced Users:** 6. [Agent Reference](docs/agent-reference.md) - All 92 agents organized by function 7. [Architecture](docs/architecture.md) - Design principles and technical details 8. [Contributing Guide](CONTRIBUTING.md) - Build your own plugins and agents ## 🆕 What's New ### Business Skills System (52 skills across 67 plugins) Specialized knowledge packages following Anthropic's progressive disclosure: **Sales Development:** - Prospecting (5 skills): cold outreach, social selling, lead qualification, discovery calls, objection handling - Pipeline Management (4 skills): CRM optimization, deal velocity, forecasting, territory planning - Sales Enablement (3 skills): battlecards, competitive intelligence, sales playbooks **Marketing Operations:** - Content Marketing (6 skills): SEO writing, thought leadership, case studies, whitepapers, webinars - Email Marketing (4 skills): drip campaigns, segmentation, A/B testing, deliverability - Social Media (5 skills): LinkedIn strategy, Twitter growth, content calendars, engagement tactics **Growth & Analytics:** - Growth Experiments (3 skills): hypothesis testing, statistical significance, experiment design - Revenue Analytics (4 skills): cohort analysis, LTV/CAC, attribution, forecasting - Customer Analytics (4 skills): segmentation, behavior analysis, churn prediction, NPS [→ View complete skills documentation](docs/business-skills.md) ## 🔥 Popular Use Cases ### Full Campaign Launch ```bash /campaign-orchestration:launch-campaign "Q1 Product Launch Campaign" ``` Coordinates 8+ agents: content-strategist → designer → copywriter → email-marketer → social-media-manager → paid-media-specialist → analytics-engineer → campaign-manager ### Sales Sequence Automation ```bash /sales-prospecting:build-sequence --industry saas --persona "VP Sales" ``` Creates multi-touch outreach sequence with personalization, follow-ups, and triggers. ### Content Pipeline Creation ```bash /content-marketing:content-pipeline "thought leadership series on AI in sales" ``` Generates editorial calendar, blog posts, social snippets, and distribution strategy. ### ABM Campaign Setup ```bash /abm-orchestration:target-accounts --tier 1 --vertical "financial services" ``` Builds account-based marketing campaign with personalized content and multi-channel touchpoints. ## 📂 Plugin Categories 24 categories, 67 plugins tailored for GTM teams: ### Core Sales (8 plugins) - 🎯 **Prospecting** - lead generation, qualification, research - 📊 **Pipeline** - CRM management, deal tracking, forecasting - 🚀 **Enablement** - sales content, training, playbooks - 🤝 **Account Management** - customer relationships, upsell/cross-sell - 📞 **Sales Calls** - call preparation, recording analysis, follow-ups - 💼 **Enterprise Sales** - complex deals, stakeholder mapping - 🏆 **Sales Coaching** - performance improvement, skill development - 📈 **Sales Operations** - territory planning, compensation, process optimization ### Marketing Excellence (13 plugins) - ✍️ **Content Marketing** - blog posts, ebooks, whitepapers - 📧 **Email Marketing** - campaigns, automation, newsletters - 📱 **Social Media** - strategy, content, engagement - 🔍 **SEO** - keyword research, on-page optimization, link building - 💰 **Paid Media** - Google Ads, Facebook Ads, LinkedIn Ads - 🎥 **Video Marketing** - scripts, YouTube strategy, video SEO - 🎤 **Customer Marketing** - lifecycle journeys, adoption programs, advocacy - 🎨 **Design & Creative** - graphics, presentations, brand assets - 📊 **Marketing Analytics** - attribution, ROI, dashboards - 🎯 **Product Marketing** - positioning, messaging, launch plans - 🤖 **Marketing Automation** - workflows, lead scoring, nurture tracks - 📢 **PR & Communications** - press releases, media outreach - 🎪 **Event Marketing** - webinars, conferences, field marketing ### Growth & Revenue (9 plugins) - 🚀 **Growth Experiments** - A/B testing, conversion optimization - 📈 **Revenue Operations** - process automation, tech stack - 💡 **Customer Success** - onboarding, retention, expansion - 📊 **Business Intelligence** - reporting, dashboards, insights - 🎯 **Customer Analytics** - segmentation, behavior, lifetime value - 💰 **Pricing Strategy** - models, packaging, optimization - 🔄 **Referral Programs** - design, implementation, tracking - 🏢 **Partnership Development** - channel strategy, co-marketing - 📱 **Product-Led Growth** - user activation, viral loops ### Industry Specializations (6 plugins) - 💻 **B2B SaaS** - vertical-specific strategies - 🛍️ **E-commerce** - conversion optimization, cart abandonment - 🏥 **Healthcare Marketing** - HIPAA compliance, patient acquisition - 🏦 **Financial Services** - compliance, trust-building - 🎓 **EdTech Growth** - student acquisition, retention - 🏭 **Manufacturing Sales** - long sales cycles, technical selling ### Strategic Operations (8 plugins) - 🎯 **Account-Based Marketing** - target account strategies - 🔄 **Customer Journey** - mapping, optimization, personalization - 💭 **Competitive Intelligence** - analysis, battlecards, positioning - 📊 **Market Research** - surveys, interviews, analysis - 🎨 **Brand Strategy** - positioning, messaging, voice - 🤝 **Community Building** - engagement, advocacy, user groups - 📈 **Demand Generation** - lead gen, MQL/SQL optimization - 🎯 **Intent Data** - signal processing, prioritization, activation ### Data & Analytics (5 plugins) - 📊 **Data Enrichment** - lead enrichment, firmographics - 🔍 **Lead Scoring** - predictive models, qualification - 📈 **Forecasting** - revenue prediction, pipeline analysis - 🎯 **Attribution Modeling** - multi-touch, data-driven - 📱 **Customer Data Platform** - unification, segmentation ### Communication & Content (7 plugins) - ✍️ **Copywriting** - ads, landing pages, emails - 📝 **Technical Writing** - documentation, guides, FAQs - 🎤 **Presentation Builder** - pitch decks, proposals - 📧 **Email Templates** - outreach, follow-ups, newsletters - 💬 **Chat & Messaging** - conversational marketing, chatbots - 📚 **Knowledge Base** - help articles, tutorials - 🎙️ **Podcast Production** - show notes, transcripts, promotion ### Workflow Orchestration (19 plugins) - 🔄 **Campaign Orchestration** - multi-channel campaigns - 🎯 **ABM Orchestration** - account-based workflows - 📈 **Lead Nurture Orchestration** - automated journeys - 🚀 **Product Launch Orchestration** - go-to-market execution - ✍️ **Content Pipeline Orchestration** - ideation to distribution - 📊 **Analytics Pipeline Orchestration** - data collection to insights - 📧 **Email Sequence Orchestration** - multi-touch lifecycle campaigns - 🤝 **Sales Handoff Orchestration** - MQL to SQL process - 🎯 **Personalization Engine** - dynamic content delivery - 📱 **Social Scheduler Orchestration** - content calendar execution - 🔍 **SEO Workflow Orchestration** - keyword research to optimization - 📈 **Revenue Forecasting Pipeline** - ingestion to forecast refresh - 🌐 **Community Orchestration** - programming, moderation, sentiment - 🤝 **Referral Program Orchestration** - incentives, fraud controls, partner ops - 🤝 **Partner Co-Marketing Orchestration** - joint campaign planning and attribution - 🧭 **Customer Journey Orchestration** - research, mapping, remediation - ⭐ **Customer Advocacy Orchestration** - references, case studies, councils - 📡 **Intent Signal Orchestration** - ingestion, prioritization, and activation plays - 🔁 **Renewal Orchestration** - forecasting, plays, and retrospectives for retention - 🗣️ **Customer Feedback Orchestration** - surveys, insight synthesis, routing - 🎁 **Loyalty Lifecycle Orchestration** - rewards modeling, member analytics, ops ## 🏗️ Architecture Highlights ### Business-Optimized Design - **User-friendly** - No technical knowledge required - **Minimal token usage** - Average 3.2 components per plugin - **Composable** - Mix and match for complex GTM workflows - **100% coverage** - All 92 agents accessible across plugins - **Progressive Disclosure** - Skills load only when needed ### Model Optimization - **58 Haiku agents** - Fast execution for data processing and routine tasks - **34 Sonnet agents** - Complex reasoning for strategy and creative work - **Orchestration patterns** - Sonnet (strategy) → Haiku (execution) → Sonnet (optimization) ## 📁 Repository Structure ``` gtm-agents/ ├── .claude-plugin/ │ └── marketplace.json # 67 GTM plugins ├── plugins/ │ ├── sales-prospecting/ │ │ ├── agents/ # 4 prospecting experts │ │ ├── commands/ # Lead gen tools │ │ └── skills/ # 5 outreach skills │ ├── content-marketing/ │ │ ├── agents/ # 3 content experts │ │ ├── commands/ # Content tools │ │ └── skills/ # 6 writing skills │ └── ... (65 more plugins) ├── docs/ # Comprehensive documentation ├── templates/ # Reusable business templates └── README.md # This file ``` ## 🤝 Contributing To add new agents, skills, or commands: 1. Identify or create the appropriate plugin directory in `plugins/` 2. Create `.md` files in the appropriate subdirectory: - `agents/` - For specialized GTM agents - `commands/` - For tools and workflows - `skills/` - For modular business knowledge 3. Follow naming conventions (lowercase, hyphen-separated) 4. Write clear activation criteria and comprehensive content 5. Update plugin definition in `.claude-plugin/marketplace.json` ### Contributor Tooling - **Scaffold templates quickly** – copy the matching template into your target path: ```bash python scripts/scaffold_asset.py agent plugins/new-plugin/agents/example.md python scripts/scaffold_asset.py command plugins/new-plugin/commands/run-example.md python scripts/scaffold_asset.py skill plugins/new-plugin/skills/example/SKILL.md ``` - **Pre-commit quality gates** – Husky automatically runs `scripts/validate_marketplace.py` and `scripts/smoke_test_plugins.py` before every commit. Fix failures locally or set `HUSKY=0` when running automation-only scripts. - **Templates folder** – `templates/agent.md`, `templates/command.md`, and `templates/skill.md` contain the canonical structure. - **Documentation Updates** – whenever assets change, update README + docs (usage guide, references) in the same PR to keep parity with the quality gates. - **Maintenance Playbook** – follow the cadence in [`docs/maintenance.md`](docs/maintenance.md) for weekly QA, monthly doc refresh, and quarterly governance reviews. - **Change Log** – see [CHANGELOG.md](CHANGELOG.md) for a summary of orchestrator + tooling milestones per release. See [Architecture Documentation](docs/architecture.md) for detailed guidelines. ## 📚 Resources ### Documentation - [Claude Code Documentation](https://docs.claude.com/claude-code) - [GTM Best Practices](docs/gtm-best-practices.md) - [Integration Guide](docs/integrations.md) ### This Repository - [Plugin Reference](docs/plugin-reference.md) - [Agent Reference](docs/agent-reference.md) - [Business Skills Guide](docs/business-skills.md) - [Usage Guide](docs/usage-guide.md) - [Architecture](docs/architecture.md) ## 💬 Community Join our growing community of GTM professionals: - 💬 **[Slack Community](https://join.slack.com/t/gtmagents/shared_invite/zt-3iubtzxrn-RpYOb0fPFnTtdoZVcZK3Ww)** - Get help, share wins, discuss features - 🗣️ **[GitHub Discussions](https://github.com/gtmagents/gtm-agents/discussions)** - Ask questions, share ideas - 🐛 **[GitHub Issues](https://github.com/gtmagents/gtm-agents/issues)** - Report bugs, request features - ❓ **[FAQ](docs/FAQ.md)** - 50+ common questions answered --- ## 📄 License Apache License 2.0 - see [LICENSE](LICENSE) file for details. Copyright 2025 LaunchIQ AI, Inc. ## ☕ Support This Project This project is free and open-source. If you find it valuable, consider supporting its development: [](https://buymeacoffee.com/gtmagents) Your support helps: - 🔧 Maintain and improve existing plugins - ✨ Create new agents and skills - 📚 Write better documentation - 🚀 Keep the project sustainable and free --- **Built for GTM teams by GTM teams** 🚀 Transforming how revenue organizations work with AI.